Sales Heads are the backbone of all organizations. Without a clear sales strategy there is no way for any firm to succeed. These functional heads have to keep a close eye on the financial business targets but also keep their teams highly motivated and their clients engaged. With these three dimensions forming the biggest part of their role, a Sales Head is always prioritizing which aspect to lay more emphasis on at which stage. The role’s challenges can vary on a daily basis because they could range from a dip in sales revenue, to sudden attrition of talented sales people or a dissatisfied client. Managing each of these needs a separate set of attributes and the individual should be adaptable enough to flow into those as needed.